Privacy Policy

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This Privacy Policy (the "Policy") governs the manner in which PivotalRidge.com (the "Site," "We," "Us," or "Our), operating as the data controller, collects, utilizes, maintains, and discloses information collected from users (each, a "User" or "You") of the website PivotalRidge.com. This Policy applies to the Site and all products and services offered by Us.

1. Definitions

Personal Data: Any information relating to an identified or identifiable natural person ("Data Subject"). An identifiable natural person is one who can be identified, directly or indirectly, by reference to an identifier such as a name, an identification number, location data, an online identifier, or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

Processing: Any operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means, such as collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.

Data Controller: The natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the processing of Personal Data.

2. Collection and Categories of Personal Data

We collect data that falls into the following categories:

A. Data Provided Voluntarily by the User

We collect Personal Data that you intentionally and voluntarily provide to Us through forms, registrations, communications, and transactions:

• Identifiers: Name, postal address, email address, telephone number, unique account identifier, Internet Protocol (IP) address (when explicitly provided, e.g., for security).
• Commercial Information: Records of products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
• Financial Data: Payment information (e.g., credit card numbers, which are typically processed and not stored by Us, or other financial account details).
• Professional Data: [If applicable, e.g., Job title, Company name, Industry].

B. Data Collected Automatically (Usage Data)

When you access or interact with the Site, We automatically collect certain information regarding your use of the Site and your device.

• Internet Activity Information: Browsing history, search history, information regarding a User's interaction with the Site, application, or advertisement.
• Device and Technical Information: Device type, operating system, browser type, language settings, access times, and referring website addresses.
• Geolocation Data: General location derived from your IP address.

C. Tracking Technologies and Cookies

The Site utilizes industry-standard technologies, including cookies, web beacons, and pixel tags, to collect usage data, analyze trends, administer the Site, track Users' movements, and gather demographic information. Non-essential tracking technologies will only be deployed with explicit User consent, where required by law.

3. Purposes and Legal Basis for Processing

We Process your Personal Data for the following defined purposes and based on the legal grounds outlined below:

Purpose of Processing

Legal Basis for Processing

Service Provision & Maintenance: To operate, deliver, maintain, and improve the functionality of the Site and associated services.

Performance of a Contract with you or necessary steps prior to entering a contract.

Transaction Fulfillment: To process and fulfill orders, including payment processing, shipping, and order communication.

Performance of a Contract with you.

Marketing and Communication: To send you promotional materials, newsletters, and informational content, where permitted.

Your Consent (where required) or Legitimate Interests (e.g., direct marketing to existing customers).

Security and Fraud Prevention: To identify, prevent, and respond to potential security incidents, malicious activity, and fraud.

Legitimate Interests in securing Our business operations and compliance with Legal Obligations.

Analytics and Site Improvement: To conduct internal research, track trends, and analyze User engagement to optimize the Site experience and offerings.

Legitimate Interests in improving Our products and services.

Legal Compliance: To comply with applicable laws, governmental regulations, and legal process, or to enforce Our Terms and Conditions.

Compliance with Legal Obligations.

4. Disclosure of Personal Data to Third Parties (Recipients)

We may disclose your Personal Data to the following categories of recipients for the commercial and business purposes described in this Policy:

• Service Providers: Third-party entities providing essential services such as payment processing, data hosting, email delivery, analytics, customer support, and professional advisory services (e.g., auditors, legal counsel). These recipients are contractually bound to maintain confidentiality and only Process the data for the specific purposes directed by Us.
• Advertising and Marketing Partners: Third parties that assist Us in marketing and promotional activities, including targeted advertising and campaign measurement.
• Affiliated Entities: Our parent companies, subsidiaries, and affiliates, provided such sharing is reasonably necessary to achieve the Processing purposes outlined herein.
• Law Enforcement and Legal Authorities: We may disclose Personal Data to third parties when We believe in good faith that such disclosure is necessary to comply with legal process, enforce our terms, investigate fraud, or protect Our rights, property, or the safety of Our Users.
• Business Transfers: In the event of a merger, acquisition, restructuring, or sale of assets, Personal Data may be transferred to the acquiring or successor entity.

Sale or Sharing of Personal Data: We [do / do not] engage in the "sale" or "sharing" of Personal Data as defined under certain state privacy laws (e.g., CCPA/CPRA). If We engage in such activities, you will have the right to opt-out, as detailed in Section 5.

5. Data Subject Rights

Depending on your jurisdiction, you may have the right to exercise certain control over your Personal Data. These rights may include:

• Right of Access: The right to confirm whether We are Processing your Personal Data and to request a copy of the data We hold about you.
• Right to Rectification: The right to request the correction of inaccurate or incomplete Personal Data.
• Right to Erasure (Right to be Forgotten): The right to request the deletion of your Personal Data under certain conditions.
• Right to Object to Processing: The right to object to the Processing of your Personal Data, including for direct marketing purposes or where the basis for Processing is Our Legitimate Interests.
• Right to Data Portability: The right to request that We transfer the data that We have collected to another organization, or directly to you, under certain conditions.
• Right to Opt-Out / Limit: The right to opt-out of the sale or sharing of your Personal Data and the right to limit the use and disclosure of sensitive personal data.

To exercise these rights, please submit a verified request to the contact information provided in Section 8. We may require you to verify your identity before processing your request.

6. Data Security and Retention

Security: We utilize commercially reasonable technical and organizational measures designed to protect your Personal Data from accidental loss and from unauthorized access, use, alteration, and disclosure. However, no electronic transmission or storage system can be guaranteed to be entirely secure.

Retention: We retain your Personal Data only for as long as is necessary to fulfill the purposes for which it was collected, including for the purpose of satisfying any legal, accounting, or reporting requirements. The precise retention period is determined by the nature of the data, the purposes of Processing, and applicable legal obligations.

7. International Data Transfers

The Personal Data we collect may be stored and Processed in, and transferred to, various locations, including [List specific countries, e.g., the United States, Canada, and the European Union]. By submitting your Personal Data, you agree to this transfer, storing, and Processing. Where Personal Data is transferred internationally, We will ensure that appropriate safeguards are implemented to maintain a standard of protection equivalent to that in the country of origin.

8. Contact Information

For any questions, concerns, or requests regarding this Policy or Our data Processing practices, please contact Us, the Data Controller, at:

pivotalridge.com

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Attention: Security Operations

‍Email: security@pivotalridge.com

Mailing Address: 525 Junction Rd Madison, WI 53717

9. Changes to This Policy

We reserve the right to modify or replace this Policy at any time. We will post the revised Policy on the Site, and the "Effective Date" at the top of the Policy will be updated. Your continued use of the Site following the posting of the updated Policy constitutes your acceptance of the changes.